Fearn's

the client said:

"We love our new brand, it is exactly what we needed, and the new website and packaging looks amazing."

What the client said...

"The collaborative creativity of Daniel and Eilidh has given us an extremely powerful and dynamic website. They were given the brief and delivered far and beyond our expectations. It has been a privilege working with them"

Designing a fresh new look

Fearn’s is a specialised carrot and swede farm with a state-of-the-art cold store facility.

To establish themselves as a fresh and forward thinking company, Fearn’s needed a new look and identity. This would lay the groundwork for their new website, packaging, social media presence and visuals.

Deliverables

Brand identity

Web / digital presence

Packaging design

Photography

Brand identity design

The final identity represents freshness, authenticity and boldness. These key themes were at the root of the entire project and lead the way from research to final delivery.

The logo exisits in simple but impactful black or white. but really comes to life when paired with the carefully selected colour pallate and vibrant imagery.

Final Logo

.01

.01 Research

Your doctor doesn’t expect you to self-diagnose, and neither do we.

Nothing is assumed or dismissed with our projects. We like to take a step back after listening to our client’s observations to do our own research and diagnosis before we dig in to the project. We then consult the brief again do make sure it is accurate for the desiredresults.

.02

.02 Development

Setting the scene.

Once we know what needs to be done, start the hands-on work. With the Fearn’s branding project, this meant visualising and evaluating brand values with the team and producing concept boards for potential themes going forward.These wasrefined and polished with Fearn’s and developed into the final brand style.

.03

.03 Delivery

Creating something beautiful.
fThe real magic happens when get to make something amazing with the work we’ve just done and see it in action. There is a lot of crossover here, conceptualising the bran don mock-ups to test it out how it may look in real life, which allows careful consideration and development.

The process

We always work closely with our clients, and although no two projects are ever the same, our branding process always follows our fundamental process, which achieves great results every time (or so our clients say anyway).
Tap the circles to find out more about the process:

The process

We always work closely with our clients, and although no two projects are ever the same, our branding process always follows our fundamental process, which achieves great results every time (so our clients say!).

Fresh & authentic

Fearns' brand values are reinforced through the look and feel of the packaging, stationery and website. By maintaining visual cohesion, everything sits nicely together to convey the brand values.

Website Demo

Website design

The website informs potential partners about the forward thinking and fast-moving culture at Fearn’s while reinforcing the authentic family feel.

Photography & drone

Beautiful visuals are vital to telling stories, so we spent a day on the farm to capture the Fearn's process, scale, and story.

Taken during peak harvest season, we were able to capture some great aerial imagery to set the scene for the brand.

Further shots from the ground, inside the sheds and around the grounds helped complete the story of this eco-friendly business.