AB
LA
Brand refresh
UX design
Website design
The Marine Safety Forum is the largest safety forum of its type in the world. They focus on promoting safety in the marine sector of the oil and gas industry, which is important stuff. The existing forum site lacked functionality, was a chore to maintain and difficult to use. We built a new, easy to use solution so MSF can do what they do best, promote safety and hazard awareness in the sector.
Brand refresh - the updated logo is more modern, with variations following a firmer grid. New colours were selected which are more digital and print friendly.
The website has three main focus areas: the safety alert database & feed, interactive forums & workgroups and useful safety information including guidelines, resource videos, news and upcoming events. Our challenge was to make this wealth of information and functionality accessible, and to not overwhelm users with the data and material. To overcome this, we used plenty of white space, and took a clean, minimal approach.
Functional & user friendly - we developed a subtle colour coding system for alerts and minutes, and an area to making recording new alerts and guides easy for the MSF admin team.
Content planning - we extensively wire-framed the user experience to establish a navigation system and organisation of all of the information to make sure members could get the most out of the site.
