Brand refresh
The updated logo is more modern, with variations following a firmer grid. New colours were selected which are more digital and print friendly.
Web focus
The website has three main focus areas: the safety alert database & feed, interactive forums & workgroups and useful safety information including guidelines, resource videos, news and upcoming events. Our challenge was to make this wealth of information and functionality accessible, and to not overwhelm users with the data and material. To overcome this, we used plenty of white space, and took a clean, minimal approach.
Functional & user friendly
We developed a subtle colour coding system for alerts and minutes, and an area to making recording new alerts and guides easy for the MSF admin team.
Content planning
We extensively wire-framed the user experience to establish a navigation system and organisation of all of the information to make sure members could get the most out of the site.