Knit It



Creative work proposal

Prepared for 
Lucy Fisher
Proposal prepared by 
Daniel Clydesdale

March 16, 2021

Proposal ID: 

This document is copyright of Dunclyde, and is company confidential to 

Knit It

A bit about us...

Who'll be looking after you:

Daniel Clydesdale

Director / Creative

Digital expert, designer, typography pro, video creator & crunchy nut nutter.

Eilidh Dunsire

Director / Creative

Resident brand specialist, designer, creative solution finder & coffee connoisseur.

Jonny Seligman

Sales & Account Manager

A natural-born writer and creative with a personal approach to business.

Enough about us, let's talk about you...

Knit It

 Project Overview

Knit It

Project Timeline

Here are the stages of your project, and the tasks we will complete during each stage.

Your expected project timeline is 

Blue signals a feedback point
Purple signals an interaction phase

Strategy, Discovery & Research

• Strategy not provided (build only)

• In-depth study of your function and mission

• Analyse the identified target audiences

• Confirm ultimate project goals and targets

• Study current website and identify all possible improvement areas


• Explore brand identity concepts

• Presentation of brand identity direction

• Outline content for new website

• Establish initial concepts for website design

• Website wireframes produced

Content Gathering

• Collection of any existing assets for review

• Content gathering - the required content will be obtained from the client to be processed for inserting into the website

• Image gathering - Imagery and assets will either be created from scratch, sourced from stock libraries, or from client’s own collection

Graphical Design

• Firm up logomark design for final review and tweaks

• Begin generating ideas for the graphical design of the site

• Concept refinement - working closely with you, we will develop our designs and ideas

• High fidelity graphical website mockups produced


• Build site structure (pages, styling)

• Populate site with content (copy, imagery)

• Feedback and refining, first working website review


• Usability testing by both Dunclyde and the client

• Cross platform testing (testing on multiple devices and browsers)

Final Review & Launch

• Website final review

• Final tweaks and amendments

• Website launch

Brand Design Handover

• Brand guidelines document handover

• Logo suite in multiple formats and color configurations

• Transfer of IP document after final payment

The project phases above outline the basics of our process. At several stages we may need approval on project elements, and we may need content and additional material. Any significant delays to receiving these is likely to push the delivery date.

Project Pricing

All prices are shown excluding any relevant tax.

View our terms of engagement

This document outlines the terms under which we complete work for our clients. If you agree to proceeding with our proposal, these are the terms that the proposal is subject to.

Download USA Terms of EngagementDownload UK & Europe Terms of Engagement

Payment terms

This quote is valid for 30 days from the proposal date. A deposit of 50% of the complete invoice is required before the project commences, a further 30% is due upon approval of the design mock-ups and the final 20% is due on completion of the project. Ownership of any intellectual property created by Dunclyde will only be transferred to the client once payment has been received in full. Should the project be delayed by the client by 10 weeks, Dunclyde reserve the right to bill the full value of the project regardless of the state of completion.

Website Hosting

Our hosting packages come with support time built in. So you can always get in touch with us for help. Support can be broken into 15 minute chunks, so your time stretches even further.

The support time offered in the hosting packages includes text and image changes. From tweaking titles, to adding blog articles the support time covers all content changes. However the support time doesn't include technical site developments, like restructuring pages, altering CMS setups or other technical work.

Post Project Retainer Options

We love to work closely with our clients on an ongoing basis. The easiest way to do this for you, and for us, is to set up a retainer. This way you have hours you can use every month, without having to go through a lengthy proposal and approval process.

Unused hours can be rolled over by one month to give you the most flexibility in how you work.

A seperate full retainer agreement would be drawn up if you would like to engage us for ongoing work.

Sound good?
What's next...

If you're happy with the contents of this proposal and you're ready to get rockin', we just need to know which project elements you are going ahead with, and a signature.

Project Options

Select Hosting

If you would like to arrange a further chat, please get in touch with 

Daniel Clydesdale



(213) 325-5670

01224 050055

Thank You!

Thank you for signing the proposal. We'll send over a PDF signed copy to you shortly.

What now?

If this is your first project with us please complete the onboarding process with us 😊

Oops! Something went wrong while signing the proposal. Please try again. If issues persist please call us on the number above.
All signed!