Nothing

New website for Hsu McCullough

Antoine de Saint-Exupery said,

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

And that was our ethos on the design and build of Hsu McCullough's new site.

The project was an exercise in minimalism, we worked with Peggy and Chris to remove all unnecessary interactions, elements and design to leave behind a n effortless user experience. It was a challenge and a delight to work with such a discerning duo!

See their recent feature in Architectural Digest on their latest masterpiece.

See the site here: hm.la

(Full case study coming soon)