Athlab, Brand & print project by Dunclyde

Athlab

We helped Liv4 evolve into Athlab to give the brand a sharp focus on the fitness and recovery space it aims challenge.

Athlab is a sports nutrition brand which enhances the performance and recovery of people who care about their health through honest products, marketed simply and with clarity.

‍

Problem: Liv4 (now Athlab) was a young company with the vision of changing the sports performance & recovery space. The overall brand needed overhauled to match the vision and the customers.

Solution: A brand, name and clear strategy aligned to Athlab’s fierce vision and customer aspirations.

Going back to basics to define Nat & Elliott's one single vision for Athlab: helping people who care about their fitness continue to do what they love, was key from the beginning of the project.

Eilidh - brand designer

‍

Brand system

Athlab's brand system is centered around the hex icon, which stems from CBD's chemical build up.

‍

‍

Imagery

Athlab's imagery is carefully selected and treated to look both consistent and relatable to customers.

‍

CBD's chemical makeup informed the hex pattern element used across Athlab's brand.

‍

‍

‍

Back to all work

Start your next big thing. →

Go Back

Dunclyde LLC is a limited liability company registered in Los Angeles, California
Dunclyde Limited is a company registered in Scotland with company number SC611553 and VAT registered under GB312732435

Menu

Connect with us

Call

Creative brain food

Athlab

Contact

Nav

Drop your details below...

or give us a call: