![](https://cdn.prod.website-files.com/6004b9521ab2facb31d7f53c/613b34087a9abc93a87c4453_Athlab_Cards-mock.jpg)
![](https://cdn.prod.website-files.com/6004b9521ab2facb31d7f53c/637f06bf2e44f080067f1860_Athlab_3D1-packagingnoise.jpg)
![](https://cdn.prod.website-files.com/6004b9521ab2facb31d7f53c/637f080e478d9c11a3a97d07_Athlab_Lockups2.jpg)
![](https://cdn.prod.website-files.com/6004b9521ab2facb31d7f53c/637f0888077c6b5771d8f34f_Athlab_Logo-colours.png)
![](https://cdn.prod.website-files.com/6004b9521ab2facb31d7f53c/637f08d04caf38b53e0d7791_Athlab_recovery-aid.jpg)
![](https://cdn.prod.website-files.com/6004b9521ab2facb31d7f53c/637f0936cd0bc22ae91808b3_Athlab_Type.jpg)
![](https://cdn.prod.website-files.com/6004b9521ab2facb31d7f53c/637f0a5281773fb62b52fc3d_Athlab_3D3%20comp.jpg)
![](https://cdn.prod.website-files.com/6004b9521ab2facb31d7f53c/637f0c11db1d0d16fb7f8ba7_Athlab_3D4%20comp2.jpg)
![](https://cdn.prod.website-files.com/6004b9521ab2facb31d7f53c/637f0c7581773f68085323b6_Athlab_Hero-photo.jpg)
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Athlab is a sports nutrition brand which enhances the performance and recovery of people who care about their health through honest products, marketed simply and with clarity.
Problem: Liv4 (now Athlab) was a young company with the vision of changing the sports performance & recovery space. The overall brand needed overhauled to match the vision and the customers.
Solution: A brand, name and clear strategy aligned to Athlab’s fierce vision and customer aspirations.