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Athlab

Project information

Naming
Branding
Packaging


Athlab is a sports nutrition brand which enhances the performance and recovery of people who care about their health through honest products, marketed simply and with clarity.

Problem: Liv4 (now Athlab) was a young company with the vision of changing the sports performance & recovery space. The overall brand needed overhauled to match the vision and the customers.

Solution: A brand, name and clear strategy aligned to Athlab’s fierce vision and customer aspirations.


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