Brand identity design
Web design & development
Illustraton & iconography
Eledo is a tool that saves its users time (and sanity) by removing repetitive tasks from their workflow. The super smart automated PDF generator allows users to connect Eledo directly to their workflow and auto generate fully designed and branded PDFs as they input data into their CRM or software.
Problem: As a fresh company, Eledo had only an in-house designed logo and no brand strategy.
Solution: A brand (and strategy) aligned to Eledo's users that stands out, aiming to pave the way for future growth.
Working in close collaboration with Lubos (Eledo's founder), we crafted a brand that would appeal to Eledo's future and existing users.
The process covered three in-depth stages:
The key feature illustrations reinforce Eledo's brand image and visualise the main benefits.