Working in close collaboration with Lubos (Eledo's founder), we crafted a brand that would appeal to Eledo's future and existing users.
The process covered three in-depth stages:
- Strategy - here we discovered Eledo's user base and defined who would use Eledo.
- Development - crafting a brand and visual language that would show the world what Eledo does, in a way users can identify with.
- Design - the logo, brand, illustrations, visuals and home page design came together ready for Eledo's next stage of growth.
The key feature illustrations reinforce Eledo's brand image and visualise the main benefits.