Eledo

Crafting a brand & visual language that would show the world what Eledo does, in a way users can identify with.

What the client said

Project Video

Brand strategy
Brand identity design
Web design & development
Animation
Illustraton & iconography

Deliverables

Eledo is a tool that saves its users time (and sanity) by removing repetitive tasks from their workflow. The super smart automated PDF generator allows users to connect Eledo directly to their workflow and auto generate fully designed and branded PDFs as they input data into their CRM or software.


Problem: As a fresh company, Eledo had only an in-house designed logo and no brand strategy.

Solution: A brand (and strategy) aligned to Eledo's users that stands out, aiming to pave the way for future growth.


About the project

Brand

Working in close collaboration with Lubos (Eledo's founder), we crafted a brand that would appeal to Eledo's future and existing users.

The process covered three in-depth stages:

  1. Strategy - here we discovered Eledo's user base and defined who would use Eledo.
  2. Development - crafting a brand and visual language that would show the world what Eledo does, in a way users can identify with.
  3. Design - the logo, brand, illustrations, visuals and home page design came together ready for Eledo's next stage of growth.

Illustrations

The key feature illustrations reinforce Eledo's brand image and visualise the main benefits.

Where now?

Next Project

DF Communications

A forward-thinking website and brand, for a forward thinking business.

View project

Ready to get started?