Illustration & iconography
Eledo is a tool that saves its users time (and sanity) by removing repetitive tasks from their workflow. The super smart automated PDF generator allows users to connect Eledo directly to their workflow and auto generate fully designed and branded PDFs as they input data into their CRM or software.
Problem: As a fresh company, Eledo had only an in-house designed logo and no brand strategy.
Solution: A brand (and strategy) aligned to Eledo's users that stands out, aiming to pave the way for future growth.