Transforming Cyclehighlands from local shop to e-commerce national leader.

What the client said

The new website has increased our ability to sell our services. It’s had a big impact. We noticed it within a month of it going live - email enquiries have quadrupled.

Richard Watts
Project Video

Strategy for online
E-commerce website
Brand development



Cyclehighlands is the home of mountain biking in the North East of Scotland. As a long standing establishment in Ballater, Cyclehighlands has been supporting the cycling community since 2004, and is Scotland’s No.1 Santa Cruz dealer and demo centre.

The brief

Having outgrown their existing brand and online presence, Cyclehighlands needed a refresh and strategic repositioning to meet the needs their audience groups.

We built a digital solution to promote both the MTB community and local store aspect they have built over the years, and their national leader in Santa Cruz bikes side of their operations.

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